{"title":"Hiranoen","description":"\u003cp\u003eHiranoen\u003cspan\u003e \u003c\/span\u003eis a long established Japanese tea specialist based in Tokyo. The family-run business has been serving customers for more than 50 years, offering a carefully curated selection of Japanese teas sourced from renowned tea-growing regions across Japan.\u003c\/p\u003e","products":[{"product_id":"hiranoen-miyako-no-shiro-matcha","title":"Hiranoen - Miyako no Shiro Matcha","description":"\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cstrong\u003eHiranoen\u003c\/strong\u003e is a long established Japanese tea specialist based in Tokyo. The family-run business has been serving customers for more than 50 years, offering a carefully curated selection of Japanese teas sourced from renowned tea-growing regions across Japan.\u003c\/p\u003e\n\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cspan\u003e\u003cstrong\u003eMiyako no Shiro\u003c\/strong\u003e \u003cstrong\u003eMatcha\u003c\/strong\u003e (40g) is well balanced with a smooth, creamy body. Gentle umami is complemented by a delicate natural sweetness and subtle vegetal notes, finishing clean with light bitterness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hiranoen","offers":[{"title":"Default Title","offer_id":57561324454232,"sku":null,"price":23.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Hiranoen-MiyakonoShiroMatcha.webp?v=1782477585"},{"product_id":"hiranoen-kamo-no-shiro-matcha","title":"Hiranoen - Kamo no Shiro Matcha","description":"\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cstrong\u003eHiranoen\u003c\/strong\u003e is a long established Japanese tea specialist based in Tokyo. The family-run business has been serving customers for more than 50 years, offering a carefully curated selection of Japanese teas sourced from renowned tea-growing regions across Japan.\u003c\/p\u003e\n\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cspan\u003e\u003cstrong\u003eKamo no Shiro\u003c\/strong\u003e \u003cstrong\u003eMatcha\u003c\/strong\u003e (40g) is smooth and approachable with gentle umami, soft vegetal notes and a light natural sweetness. A clean, refreshing finish with very little bitterness makes it an excellent everyday ceremonial matcha.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hiranoen","offers":[{"title":"Default Title","offer_id":57561324552536,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Hiranoen-KamonoShiroMatcha.webp?v=1782477795"},{"product_id":"hiranoen-kyo-mukashi-matcha","title":"Hiranoen - Kyo Mukashi Matcha","description":"\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cstrong\u003eHiranoen\u003c\/strong\u003e is a long established Japanese tea specialist based in Tokyo. The family-run business has been serving customers for more than 50 years, offering a carefully curated selection of Japanese teas sourced from renowned tea-growing regions across Japan.\u003c\/p\u003e\n\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cspan\u003e\u003cstrong\u003eKyo Mukashi Matcha \u003c\/strong\u003e(40g) is a smooth, well-balanced ceremonial matcha with mellow umami, delicate natural sweetness and a gentle bitterness that gives way to a clean, lingering finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hiranoen","offers":[{"title":"Default Title","offer_id":57561373409624,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/nhmanhinh2026-07-07luc22.25.15.png?v=1783459524"},{"product_id":"hiranoen-jobetsugi-matcha","title":"Hiranoen - Jobetsugi Matcha","description":"\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cstrong\u003eHiranoen\u003c\/strong\u003e is a long established Japanese tea specialist based in Tokyo. The family-run business has been serving customers for more than 50 years, offering a carefully curated selection of Japanese teas sourced from renowned tea-growing regions across Japan.\u003c\/p\u003e\n\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cspan\u003e\u003cstrong\u003eJobetsugi Matcha\u003c\/strong\u003e (40g) has pronounced vegetal character, layered with fresh grass, tender spinach and delicate nori like umami. Its creamy texture and remarkable smoothness are balanced by an exceptionally clean finish with virtually no bitterness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hiranoen","offers":[{"title":"Default Title","offer_id":57561374130520,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Hiranoen-JobetsugiMatcha.webp?v=1782477896"},{"product_id":"hiranoen-shozui-no-mukashi-matcha","title":"Hiranoen - Shozui no Mukashi Matcha","description":"\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cstrong\u003eHiranoen\u003c\/strong\u003e is a long established Japanese tea specialist based in Tokyo. The family-run business has been serving customers for more than 50 years, offering a carefully curated selection of Japanese teas sourced from renowned tea-growing regions across Japan.\u003c\/p\u003e\n\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eShozui no Mukashi\u003c\/strong\u003e (40g\u003cstrong data-start=\"277\" data-end=\"298\"\u003e)\u003c\/strong\u003e\u003cspan\u003e is an elegant ceremonial grade matcha with a smooth, rounded character and excellent balance. It offers a mellow sweetness and rich umami, complemented by a gentle vegetal freshness. \u003c\/span\u003e\u003c\/p\u003e","brand":"Hiranoen","offers":[{"title":"Default Title","offer_id":57638205358424,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/nhmanhinh2026-07-07luc22.30.40.png?v=1783459849"},{"product_id":"hiranoen-ukifune-no-shiro-matcha","title":"Hiranoen - Ukifune no Shiro Matcha","description":"\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cstrong\u003eHiranoen\u003c\/strong\u003e is a long established Japanese tea specialist based in Tokyo. The family-run business has been serving customers for more than 50 years, offering a carefully curated selection of Japanese teas sourced from renowned tea-growing regions across Japan.\u003c\/p\u003e\n\u003cp data-start=\"135\" data-end=\"471\"\u003e\u003cspan\u003e\u003cstrong\u003eUkifune no Shiro\u003c\/strong\u003e \u003cstrong\u003eMatcha\u003c\/strong\u003e (40g)\u003c\/span\u003e\u003cspan\u003e is a ceremonial-grade Uji matcha favoured by Hounsai, the 15th Grand Tea Master of the Urasenke school of Japanese tea ceremony. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts flavour is smooth and well balanced, offering gentle sweetness, mellow umami and very little bitterness. The creamy texture and clean finish make it an approachable ceremonial matcha that is equally suited to daily enjoyment and formal tea preparation.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hiranoen","offers":[{"title":"Default Title","offer_id":57741297910104,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/nhmanhinh2026-07-18luc21.42.42.png?v=1784407370"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/collections\/Hiranoen.png?v=1787330880","url":"https:\/\/yusentea.co.uk\/collections\/hiranoen.oembed","provider":"Yusen Tea","version":"1.0","type":"link"}