{"title":"Horii Shichimeien","description":"\u003cp\u003eFounded in the Meiji era, this Uji tea maker has deep roots in one of Japan’s most historic growing regions. As caretakers of the renowned Okunoyama tea garden, they oversee each step from cultivation to crafting, producing teas that reflect the heritage and character of traditional Uji tea.\u003c\/p\u003e","products":[{"product_id":"horii-shichimeien-matcha-agata-no-shiro","title":"Horii Shichimeien - Matcha Agata no Shiro","description":"\u003cp\u003e\u003cstrong\u003eHorii Shichimeien\u003c\/strong\u003e, founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth-generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavor Profile - Matcha Agata no Shiro 30g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAroma: Fresh, sweet, and slightly floral with marine undertones.\u003c\/li\u003e\n\u003cli\u003eTaste: Rich umami balanced by gentle bitterness, rounded sweetness, and a long, satisfying aftertaste.\u003c\/li\u003e\n\u003cli\u003eTexture: Fine, velvety powder that whisks easily into a smooth froth.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Horii Shichimeien","offers":[{"title":"30g tin","offer_id":57810532172120,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Agata_No_Shiro.webp?v=1774885920"},{"product_id":"horii-shichimeien-matcha-todou-mukashi","title":"Horii Shichimeien - Matcha Todou Mukashi","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eHorii Shichimeien\u003c\/strong\u003e, founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavor Profile - Matcha Todou Mukashi (New lower price)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAroma: Fresh, sweet, and slightly floral with marine undertones.\u003c\/li\u003e\n\u003cli\u003eTaste: Rich in umami with almost no bitterness\u003c\/li\u003e\n\u003cli\u003eTexture: Fine, velvety powder that whisks easily into a smooth froth.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Horii Shichimeien","offers":[{"title":"30g tin","offer_id":57810535219544,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Todou.webp?v=1774885797"},{"product_id":"horii-shichimeien-matcha-uji-mukashi","title":"Horii Shichimeien - Matcha Uji mukashi","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eHorii Shichimeien, founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth-generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavor Profile - Matcha Uji mukashi 30g (New lower price)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAroma: Fresh, sweet, and slightly floral with marine undertones.\u003c\/li\u003e\n\u003cli\u003eTaste: Rich in umami with almost no bitterness.\u003c\/li\u003e\n\u003cli\u003eTexture: Fine, velvety powder that whisks easily into a smooth froth.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":55546929938776,"sku":null,"price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Uji.webp?v=1774885567"},{"product_id":"horii-shichimeien-matcha-narino","title":"Horii Shichimeien - Matcha Narino","description":"\u003cp\u003e\u003cstrong\u003eHorii Shichimeien,\u003c\/strong\u003e founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth-generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/p\u003e\n\u003cp\u003eThis is a singleorigin tea of the new variety \"Narino,\" born from the \"Okunoyama\" tea plantation, which has been in operation since the Muromachi period.\u003c\/p\u003e\n\u003cp\u003eThis variety is characterised by its strong sweetness, and it has been proven to contain nearly twice the amount of theanine, the source of umami, compared to other matcha varieties. Its umami is so strong that it's said to be delicious on its own, even without sweets, and it has a rich aroma and flavour that's hard to find in other varieties.\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":56388515627352,"sku":null,"price":59.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Screenshot2025-12-14at12.17.00.webp?v=1774435992"},{"product_id":"horii-shichimeien-mumon","title":"Horii Shichimeien - Matcha Mumon","description":"\u003cp data-end=\"160\" data-start=\"134\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHorii Shichimeien\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e, founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth-generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eThis is a single origin \"Asahi\" variety grown in \"Okunoyama\" and \"Togawa\" tea fields, which Horii Shichimeien manages, and which they also manufacture, process, and grind into matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eThe \"Asahi\" variety is said to be the pinnacle of matcha, with excellent taste and aroma, and it ranks highly at competitions every year. The \"Asahi\" variety grown at Horii Shichimeien farm is named \"Mumon\" and has received rave reviews. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":56388530536792,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Screenshot2025-12-14at12.21.05.webp?v=1774436083"},{"product_id":"horii-shichimeien-matcha-okunoyama-own-garden-single-origin","title":"Horii Shichimeien - Matcha Okunoyama (own garden, single origin)","description":"\u003cp data-start=\"134\" data-end=\"160\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"21\" data-start=\"0\"\u003eHorii Shichimeien\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e, founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth-generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"425\"\u003e\u003cstrong\u003eThis exceptionally rare matcha \u003c\/strong\u003eis crafted exclusively from leaves grown in Horii Shichimeien’s 600-year-old Okunoyama tea garden. Among more than 2,000 tea cultivars, 5th generation master Horii Nobuo devoted over two decades to selecting and refining a single outstanding variety. His work was formally recognized in 2002, when Japan’s Ministry of Agriculture, Forestry and Fisheries registered it as an official cultivar.\u003c\/p\u003e\n\u003cp data-start=\"427\" data-end=\"657\"\u003eA sip of this single origin Okunoyama matcha reveals its singular character. Its vivid green hue, remarkable clarity, and soft, rounded umami create a smooth, balanced taste with no bitterness, just a refined and lingering harmony.\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":56388543873368,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Screenshot2025-12-14at12.26.42.webp?v=1774436156"},{"product_id":"horii-shichimeien-matcha-shichimei-no-mukashi","title":"Horii Shichimeien - Matcha Shichimei no Mukashi","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eHorii Shichimeien\u003c\/strong\u003e, founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"145\" data-end=\"468\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"145\" data-end=\"169\"\u003eShichimei no Mukashi\u003c\/strong\u003e is a premium ceremonial grade matcha.This blend offers a smooth, well balanced with a rich umami character and a gentle natural sweetness. \u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eIts vibrant green colour, creamy texture and clean finish make it an excellent choice. \u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":57381962154328,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/HoriiShichimeien-MatchaShichimeinoMukashi.webp?v=1780051465"},{"product_id":"horii-shichimeien-matcha-kumpuu-no-mukashi-new-harvest","title":"Horii Shichimeien - Matcha Kumpuu no Mukashi (New harvest)","description":"\u003cp\u003e\u003cstrong\u003eHorii Shichimeien\u003c\/strong\u003e, founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth-generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavor Profile - Matcha Kumpuu no Mukashi (New harvest) 30g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFreshly made from newest tea harvest, \u003cstrong\u003eKumpuu no Mukashi\u003c\/strong\u003e offers a vibrant and refined matcha experience. Its bright green colour gives way to a smooth, creamy cup with gentle sweetness, fresh vegetal notes, and a delicate umami finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":57542892454232,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/HoriiShichimeien-MatchaKumpuunoMukashi_Newharvest.webp?v=1782125465"},{"product_id":"horii-shichimeien-matcha-kumpuu-no-shiro-new-harvest","title":"Horii Shichimeien - Matcha Kumpuu no Shiro (New harvest)","description":"\u003cp\u003e\u003cstrong\u003eHorii Shichimeien\u003c\/strong\u003e, founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth-generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavor Profile - Matcha Kumpuu no Mukashi (New harvest) 30g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eKumpuu no Shiro\u003c\/strong\u003e\u003cspan\u003e is typically a fresh, elegant Uji matcha with a balance of sweetness, umami, and gentle bitterness that reflects the character of the new tea harvest.\u003c\/span\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":57542901498200,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/HoriiShichimeien-MatchaKumpuunoShiro_Newharvest.webp?v=1782125247"},{"product_id":"horii-shichimeien-matcha-seseragi-no-shiro-seasonal-summer-matcha","title":"Horii Shichimeien - Matcha Seseragi no Shiro (Seasonal Summer Matcha)","description":"\u003cp\u003e\u003cstrong\u003eHorii Shichimeien\u003c\/strong\u003e, founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth-generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavor Profile - Matcha Seseragi no Shiro (Seasonal Summer Matcha) 30g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\u003cstrong\u003eSeseragi no Shiro\u003c\/strong\u003e is a refreshing seasonal summer matcha, blended specifically for iced matcha\u003c\/span\u003e\u003cspan\u003e. It offers a clean, balanced cup with gentle sweetness, light umami and a crisp finish that makes it particularly enjoyable in warmer weather. When whisked well, it develops a fine, creamy foam and a smooth mouthfeel.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":57807258616152,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/ChatGPTImage17_05_0925thg7_2026.png?v=1786314113"},{"product_id":"horii-shichimeien-hojicha-powder","title":"Horii Shichimeien - Hojicha Powder","description":"\u003cp\u003e\u003cstrong\u003eHorii Shichimeien\u003c\/strong\u003e, founded in 1879 in Uji, Kyoto, is one of Japan’s most prestigious tea producers, famous for cultivating the last of Uji’s original seven tea gardens, Oku no Yama, tended for over 600 years. Today, under sixth-generation owner Chotaro Horii, it remains a guardian of Uji’s tea heritage, blending history, innovation, and craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"118\" data-end=\"588\" class=\"PDq2pG_selectionAnchorContainer\"\u003eCrafted in Uji from premium first flush tea leaves, \u003cstrong\u003eHorii Shichimeien's Hojicha Powder\u003c\/strong\u003e is roasted immediately after processing to preserve its rich aroma and naturally mellow character. The blend also incorporates tencha stems, the same raw material used for matcha, adding exceptional depth and fragrance. The result is a smooth, finely milled powder with warm roasted notes, gentle sweetness and minimal bitterness or astringency. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"590\" data-end=\"847\"\u003ePerfect for creamy hojicha lattes, iced drinks, baking, desserts and confectionery, it dissolves easily and delivers an authentic roasted tea flavour in every recipe.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"100g bag","offer_id":57807294464344,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/nhmanhinh2026-07-25luc17.09.56.png?v=1784995802"}],"url":"https:\/\/yusentea.co.uk\/collections\/horii-shichimeien.oembed","provider":"Yusen Tea","version":"1.0","type":"link"}