{"product_id":"ippodo-shoin","title":"Ippodo - Shoin no Mukashi Matcha","description":"\u003cp class=\"font-serif text-[32px] leading-9 mb-2\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eIppodo\u003c\/strong\u003e\u003cspan\u003e, founded in 1717, is a long-established Kyoto tea house known for its careful selection and traditional crafting of Japanese tea. Sourced from the region’s renowned growing areas, their blends offer clarity, depth and consistency, reflecting more than three centuries of expertise.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShoin no Mukashi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is Ippodo's top tier ceremonial grade matcha, prized for its exceptional depth, richness and refined balance.\u003c\/span\u003e\u003cspan\u003e Shoin no Mukashi delivers a full-bodied cup with deep umami, natural sweetness and a smooth and velvety mouthfeel.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ippodo","offers":[{"title":"20g box","offer_id":56399184101720,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Screenshot2026-03-07at18.44.28.webp?v=1774422584","url":"https:\/\/yusentea.co.uk\/products\/ippodo-shoin","provider":"Yusen Tea","version":"1.0","type":"link"}